A Small Business doesn’t need an App…or does it?
The many benefits in having an Small Business App.
I’m sure many small business owners think…
“Why would I waste my time investing in an small business app?”
“What good would an app do for me; I have a small business?”
“Apps are for large corporations, no one would even use my app.”
Okay, understandable to have thoughts, skepticism, and uncertainty. Having an app is not for everyone! However, I would say if you do own a small business then a good 95% of you would greatly benefit from having one. Crazy thing is, it is estimated that only 15% of small business owners even have an app. However, 60% want a Small Business app but are not fully aware of its importance. According to statistics, by the end 2017 there will be 4.4 Billion mobile devices in the world! This is astonishing and in order to advance your business, this simply cannot be ignored. With that said, let us take a look at 5 of the many reasons why having an app even with a small business is so valuable.
It allows you to be available to your customers anytime, any place…
A small business app is designed to run on any smart phone, tablet, windows 8 computer, and smart TV. It allows customers/clients to view your business information with the ease of a click or touch without having to type in your website address or search your information online. It can also allow people to be engaged and feel a part of your business depending on the style of app you design. For example there are several apps out there that business owners have created that allow people to make reservations, purchases, and post things with ease and on the go. Apps allow people to be in multiple locations using multiple devices to easily view what you have to offer.
An App can provide direct marketing for your business…
Back in the day, TV commercials and billboards were the main thing you needed to market your brand and illustrate what your business offers to the public. However, now a days it is estimated that people spend roughly 3 hours a day on their mobile devices. People are spending less time watching TV. According to geekwire, it is estimated that 86% of that time is devoted in app use. Therefore, having an app markets your business’ concept, and provides people with general information using technology that so many of us spend so much time daily already utilizing. Small business app also allow you to use push notifications which can inform your users and clients of upcoming events, sales, and new information right away. This in turn allows people to revisit your app and increase growth to your company.
Helps with credibility and building your brand…
Having an app is like having a mobile catalog or billboard. It allows you to make ongoing changes with your growing business. Customize it to appeal to your audience in a convenient manner to illustrate features of your business. As mentioned above, having a small business app also allows your customers to be more engaged and involved. Thus promotes increase in expansion for you. Having a program out there such as app also shows that you are serious about your business and evolve with technology, in turn providing credibility.
Allows you stand out from your competitors…
With so few small businesses having an app, having one will definitely stand out! Your customers and clients will appreciate your forward thinking, as the mobile app industry continues to grow. You will be able to offer an application of your business that can be accessed most everywhere with one fingertip.
It is a tangible asset to your business and success…
In a competitive world, it is so imperative that small business owners understand the mobile reality and it’s impact on society. To stay current and meet the demand of people, one must be able to move forward and make necessary changes that will bring success to your business. An app is an important asset that can promote quality thus bring such success.
In conclusion, it is vital to consider these benefits for your business, small or large. Having an app ensures customer engagement. Apps help you market your business and gives people what they want in a mobile society. This also allows you stay competitive, and can bring much more success. So, next time you are pondering the idea of creating an app and wondering if it is worth your time and investment, think about the future and the many many pros in having one.